ReframeReframe vs Loom
Loom is built around sharing: record, and send a link that your team can watch and comment on. Reframe is built around the video itself: zooms on every click, a real editor, and files that stay on your computer.
Loom (by Atlassian) is a cloud video messaging tool: you record, and it gives you a link to share. Checked 29 October 2026.
At a glance
| Feature | Reframe | Loom |
|---|---|---|
| What it is | Chrome extension (Chrome, Edge, Brave) on Windows, macOS, Linux and ChromeOS | Desktop app, Chrome extension and mobile apps |
| Where videos go | On your computer; nothing is uploaded | Uploaded to Loom’s cloud and shared by link |
| Account | Not needed | Required |
| Automatic zoom on clicks | Yes: a zoom on every click in tab recordings, editable; add your own anywhere | Listed as “coming soon” on Atlassian’s editing page; the desktop app can highlight clicks |
| Share links, comments, viewer stats | No: you share the file | Yes |
| Price | Free; optional one-time Pro ($39, coming soon) for 1440p and full-resolution exports | Free plan with limits; paid plans per user, per month |
Which should you choose?
Choose Loom if…
- You want to share a link in seconds and see who watched it.
- Your team comments on videos together in one shared library.
- You record on a phone as well as a computer.
Choose Reframe if…
- You want polished videos with zooms on every click, without editing by hand.
- Recordings must stay on your computer, for example internal tools or customer data.
- You don’t want an account, a recording-length limit or a per-user subscription.
- You need an MP4, WebM or GIF file to post or attach anywhere.
Price
Loom has a free plan and paid plans billed per user. Most comparisons in 2026 report the free plan as limited to 25 videos per person and 5 minutes per recording. Check loom.com for current prices and limits.
Reframe is free: recording, editing and exporting, with no account. See the roadmap for what’s planned.
Sources
What we checked about Loom, on 29 October 2026. If something here is out of date, please tell us and we’ll correct it.
- Atlassian: Loom editing (auto-zoom listed as coming soon)
- Atlassian support: Highlight your mouse clicks
- Supademo: Loom pricing in 2026
- CostBench: Loom free plan limits
Loom is a trademark of its owner. Reframe is not affiliated with or endorsed by them.
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Try Reframe for your next recording
Free, no account, and nothing leaves your computer.
Coming soon to the Chrome Web Store